Blog - Digital Khanabadosh

Amazon Associates Program Update: April 2020 (What Has Happened & What To Do?)

A Quick Review.

Hey Everyone,

On April 14th, 2020 all affiliates associated with amazon received a bombshell in their emails which somehow look like this.

And it was about amazon commission cuts. And not just ordinary, regular cuts. They were up to 80% in some of the most popular categories.

Purana Rate
Taza Rate

This means that e.g. if a site owner was earning around US$1,000 in March 2020, now he will be earning around US$200 to US$600. (Keeping all other things constant).

Before getting in the details here are my few quick responses. And after that, I will share my take on why this has happened and how to get out of this stronger and much more wealthier.

And Do Remember:


'guzaray waqton kay kisi mashoor dallal ne kaha tha'

Chaos is a ladder

Chaos is a ladder

My Quick Responses.

01, Is It Really Bad?

Yes, obviously it is quite worst mainly because the cuts are;

  1. Quite big (up to 80% in some categories)
  2. Quite instant (just on a week notice)
  3. Worst timed (due to pandemic and lock-down almost global business is at seize)

But, to be honest, it's now the end of the world this time will pass. And in the long term, agile marketers will keep on thriving.

02, Will I Keep Working As An Amazon Associate?

Yes, I will, even before this, I wasn't only relying on Amazon alone. All my sites are mix and match of different affiliate programs. I may tune-up that mix after this update though.

03, Will I Start New Amazon Affiliate Projects?

Oh, yes I will, even in the least commission category if I seek any opportunity there.
I will definitely go for it for 2 reasons

  1. The conversion rate of amazon is significantly higher than the other affiliate programs.
  2. Amazon is always the best starting ground for new sites to get registered, test the market and bootstrap your site.

04, Will I be advising beginners to start an amazon site?

Hell yes, get in ASAP, in fact, today if you can.

And you know you can, again for two reasons.

  1. It is the only platform that lets you in, with a brand new site.
  2. Whether we like it or not things will get further tough, (as they always have been)

So it is better to get established before some other update. after that, it will be much more difficult.

Now lets get to next part

How to turn this mess into an Opportunity.

Strategy#1:- Rank Better For Current keywords.

I could have just said that rank for more keywords.

But I don't want you to target any new keywords.

For that, it may require new content new links and that process may take months to rank.

However, through onsite optimization, you may easily rank up your existing position 5 to position 15 keywords in days.

In onsite optimization, you need to focus on.

  1. Content optimization
  2. Internal Link building
  3. Schema Mark-up
  4. Site Speed.

Strategy#2:- Sign Up For More Affiliate Programs.

Word of caution: don't switch your affiliate program abruptly. First, change a few links and assess your CTR.

Strategy#3:- Start building your mailing List.

Now its time to charge of your audience.

Build it and Market your expensive or high commission items through email. 

Strategy#4:- Create you Own Digital products.

You can get their ideas from platforms like clickbank & offervault. Find some popular digital product there which comes under your niche. 

and make a better version of it.

Strategy#5:- Join Different Ad-Networks.

Strategy#6:- Add Facebook Pixels For Re-targeting.

Your may get all the relevant information regarding this here: https://www.socialmediaexaminer.com/facebook-pixel-install-use-guide-for-marketers/

I hope you guys find it helpful,

cheers &

Rab Rakhan.

All You Need To Know & Add Schema Mark-ups

If you want to increase your site ranking and organic traffic of your website then schema markup is the thing which you should implement to your website right now.

Most of the newbie site owners which I come across have quite a wrong conception of Schema Markups.

Most of them have an objective to put 'Stars' in their google search results, through which they can improve their CTR.

And to an extent, they are quite right.

But to put in place the ‘Starts’ in their ranking they install some unnecessary plugins on their site. Through which the whole schema markup structures of their entire site get ruined.

Moreover, their sites also get slow due to these heavy plugins.

And all this happens because people have very limited knowledge about schema markups.

Anyways, even if you are the who have installed these unnecessary plugins just to get stars in your search results then its time for you to deactivate and uninstall them.

Because here I will not only tell you each and everything you need to know about schema markups.

Plus I will guide you on how to add schema markups to your website in the most effective way.

And without the help on any plugin.

First of all...

What Is Schema Markups

Schema markup is a sort of micro-data and not part of your actual website data.

And it works exactly like the meta tags of your website.

Meta tags you might have observed that whenever a web-page appears in search results a little description of it comes under title tags.

You may alter and adjust these descriptions. Usually with the help of Yoast plugin. But this description usually is not part of the data on your website.

It's an additional information which you give to users about your content.

In the same way Schema Markup is also a micro-data but, that micro-data is not only for users but for search engines.

In similar words, you label your content for search engines so they got to know what it is about.

Either it's your contact page or you have reviewed some products.

Either you have reviewed some books, talking about your brand, discussing some app, or giving some food recipe.


Now the second question that may arise is,

Why Schema Markups is Important?

01, It is important for better CTR

If there is more relevant information for the user against their search query, chances are that the user will click more on that result against others. 

02, It also improves your ranking

There is not an authentic report from google that they prefer in ranking due to schema markups.

But, if you CTR is better, You have better information according to user intent and have a better presentation,

Then chance are that you will rank better as well..

common types of schema Markups

There are many types of schema markups and Every schema markup is different.

It means if you have to put different schema markups to different pages of your website according to its page type.

Common Schema types are:

  • Local business
  • Restaurants
  • TV episodes ratings
  • Movies 
  • Book reviews
  • Concerts or other events
  • Software & Applications 
  • Products
  • Product reviews
  • Recipes
  • Lists Schema
  • Creative works 
  • and many more

How To Implement Schema Markups

It has two simple steps:

a, First of all, you have to manually generate schema markups.

B, Then step number you have to add them manually to your page on its back-end.

For further details on implementation, please follow the steps mentioned in the video above.

Resources:

Structure Data Testing Tool: Google Structured Data Testing Tool.

Sample Schema Markups: Schema Markup File.

Ultimate Guide for Content Optimization

There is a common joke in the S.E.O community.

And It goes like…

Where do you hide dead bodies?

And the answer is...

On the second page of google, because nobodies go there.

And this thing is quite true as well. Because being a Site Owner or an S.E.O Manager, you keep on working on a campaign for months trying to rank certain keywords.

And for no reason at all these keywords get stuck on the second page of google.

I wish I had some one-trick for all types of solutions, which I could tell you and all your problems get resolved.

But in reality, there could be more than one factor due to which you get stuck on the second page of google.

However, in this article, we will take the case of one of the most powerful Google ranking factors that is content optimization.

In the video above , I had not only gave you an on-screen tutorial through which you can optimize your content to its fullest potential. but I had also shared a story of a guy who hacks the entire ranking singles of google Just by applying this technique.

Now I will tell you how to apply the same technique on your content

My Two steps of Content Optimization

I do such kind of optimization in two steps

Mainly because being a site owner or an S.E.O Manager, my first preference is to serve my audience and then google.

What I am trying to say is that just by putting dummy text and keywords even all over even if I am able to rank a site.

It will not benefit my audience

The audience will only get benefit if I give value to them, and if that site ranks I will be able to cater lots of them.

Step-1: Manual Analysis

In manual analysis, just open up your page which you want to rank well in SERPs.

After that, open the first three ranking pages competing with you for a given keyword.

​Now asses your content quality and depth against the first three ranker.

If you find any additional information in their article which you haven't cover, Do add it to you web-page.

Step-2: Content Analysis By Tool

For content analysis and optimization through tool, i have covered all the step in detail in the video lesson above.

I am sure if you follow all the given steps in order, i will be be having any difficulty in optimizing you content perfectly.

Cheers and,

Rab Rakhan.

Resources:

8 Common Mistakes Which Beginners Make in Digital Marketing

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Resources:

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Right Budget to Start Your Online Business.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap

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I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness.

No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercis

Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical 

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Resources:

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Writing Epic Content Being Non-Native Writer

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I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness.

No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercis

Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical 

"Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt

Resources:

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