If you want to increase your site ranking and organic traffic of your website then schema markup is the thing which you should implement to your website right now.
Most of the newbie site owners which I come across have quite a wrong conception of Schema Markups.
Most of them have an objective to put 'Stars' in their google search results, through which they can improve their CTR.
And to an extent, they are quite right.
But to put in place the ‘Starts’ in their ranking they install some unnecessary plugins on their site. Through which the whole schema markup structures of their entire site get ruined.
Moreover, their sites also get slow due to these heavy plugins.
And all this happens because people have very limited knowledge about schema markups.
Anyways, even if you are the who have installed these unnecessary plugins just to get stars in your search results then its time for you to deactivate and uninstall them.
Because here I will not only tell you each and everything you need to know about schema markups.
Plus I will guide you on how to add schema markups to your website in the most effective way.
And without the help on any plugin.
First of all...
What Is Schema Markups
Schema markup is a sort of micro-data and not part of your actual website data.
And it works exactly like the meta tags of your website.
Meta tags you might have observed that whenever a web-page appears in search results a little description of it comes under title tags.
You may alter and adjust these descriptions. Usually with the help of Yoast plugin. But this description usually is not part of the data on your website.
It's an additional information which you give to users about your content.
In the same way Schema Markup is also a micro-data but, that micro-data is not only for users but for search engines.
In similar words, you label your content for search engines so they got to know what it is about.
Either it's your contact page or you have reviewed some products.
Either you have reviewed some books, talking about your brand, discussing some app, or giving some food recipe.
Now the second question that may arise is,
Why Schema Markups is Important?
01, It is important for better CTR
If there is more relevant information for the user against their search query, chances are that the user will click more on that result against others.
02, It also improves your ranking
There is not an authentic report from google that they prefer in ranking due to schema markups.
But, if you CTR is better, You have better information according to user intent and have a better presentation,
Then chance are that you will rank better as well..
common types of schema Markups
There are many types of schema markups and Every schema markup is different.
It means if you have to put different schema markups to different pages of your website according to its page type.
Common Schema types are:
How To Implement Schema Markups
It has two simple steps:
a, First of all, you have to manually generate schema markups.
B, Then step number you have to add them manually to your page on its back-end.
For further details on implementation, please follow the steps mentioned in the video above.
Resources:
Structure Data Testing Tool: Google Structured Data Testing Tool.
Sample Schema Markups: Schema Markup File.